Heera Maida Flour 1kg is refined wheat flour without bran and resembles cake flour. Maida is referred to as all-purpose flour and is used in various Indian recipes like naan, kulcha, and European recipes like bread, pizza, bun, cake, etc. Maida is a common word in Indian kitchens and is also referred to as Maida pindi in Telugu, Maida mavu in Tamil and Malayalam.
